In the early days of our existence we received expert help in developing our first ‘shaking hands’ logo. This has served us well but we have been interested in alternatives and approached Moray College UHI – University of the Highlands and Islands. We prepared a ‘brief’ for Higher National Diploma (HND) students in Interactive Media, explaining our charitable purposes, services and ethos, before throwing down the gauntlet to the students to come up with new designs. We had a short leet of three; they were brilliant and we can use all of them for different purposes but there had to be a winner (voted on by trustees and our volunteers to Tanzania).

Jo Campbell’s  winning design is based on the Tanzanian coat of arms, reflects Busega Scotland’s aim to support welfare work and incorporates the two national flags. Ingenious. The students will now use the logo in other tasks, such as creating a letterhead, business cards, poster and PowerPoint templates. The logo project has been used by the college as piece of coursework and mirrored the process followed by designers in the commercial world. A superb joint venture to the benefit of the students, college and Busega Scotland. A very big thank you to the students and their lecturer, Lynne Strachen.

Jo pictured centre front.